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Historic street renewal – video
Providing clear, in-depth explanation for citizens about upcoming changes in traffic order, and the importance of sustainable transportation.
Problem
Problem
The reconstruction of an important traffic route can create a harsh environment for communication due to the many different specific expectations of the area community groups. There needs to be detailed, in-depth communication about the project, with comprehensible explanation.
The idea
The idea
Animation is a great tool for explaining complex changes: you can use sound, picture, motion in order to explain everything clearly. This tool requires all kinds of expertise, but it is worth investing in animation – it can reach more people online, and it can be more entertaining than an article for those who prefer watching a video to reading.
The idea
Animation is a great tool for explaining complex changes: you can use sound, picture, motion in order to explain everything clearly. This tool requires all kinds of expertise, but it is worth investing in animation – it can reach more people online, and it can be more entertaining than an article for those who prefer watching a video to reading.
We used this idea in a campaign.
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